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Bert Oliva

Your Why

by Bert Oliva

Why are you doing what you are doing? What is your motivation? I want you to take a few minutes and truly think about these questions. What is the primary reason you are working as hard as you are?

If the answer is anything but you, it is time to rethink your purpose and your choices. The only way that you will achieve true success, true contentment, and true satisfaction with anything that you do is that you are doing it for you.

Even if you are working on a task that on the surface appears to be for another, say for instance, helping your child with their homework, there should always be an underlying reason that goes back to you. The reason you are helping your child is of course so that they can do well in school, yet your true motivation is that helping your child succeed makes you feel good and successful as a parent. You should be the “why” for every single task that you work on.

If you can tap into your “why” for everything that you do, you will find extra power within you to achieve even more. You will push harder, work more diligently, and even do more. This is because you have your purpose—the reason that these tasks directly affect you—in your mind’s eye. You are focused on your why.

You are the most important person in your life. Start treating yourself as such. Find your why and you will fly. That may sound cheesy, but it is one of the most important lessons you can ever learn.


Live Life,
Bert Oliva

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