Alexa Cervantes – Executive Director
Alexa is the Executive Director for BOWAworld. She provides key leadership and analytical support to major marketing efforts aimed at creating new revenue opportunities and improving current performance. Alexa is in charge of Market Research and product Development. She has a strong strategic sensitivity, appreciation for innovative marketing solutions and respect for the “brand.” Alexa’s unique perspective of the diverse local markets has enabled the company to blend in and provide and plays an instrumental role in the day-to-day operations. She has an intimate understanding of the structure of the company and continuously develops better and more effective methods for product expediency as well as strategic development.
She has been on the Board of Directors for the National Association of Women Business Owners, Global One, Mindbuzz Enterprises, Regional Policy Council for Miami Dade County, City Reach Ministries, FODS at Florida International University – Disability Resources Center and the Sr. Volunteer Coordinator for a 2004 U.S. Senatorial candidate. Alexa holds a and A.A. from Miami Dade Community College, a B.A. specializing in Marketing & Advertising from the University of Miami with Business Development accreditations from the University of Florida. She enjoys traveling and has experience in the travel industry having worked at Pan American Airlines, American Airlines, Iberia Airlines, and Royal Caribbean Cruise Lines. Today she holds a seat on the board for a global corporation called JYBA WorldWide. Alexa is also the Chair of Human Resources for the organization and is one of the lead coordinators for the non-profit sector of Consortium 360 Haiti. JYBA is an organization dedicated to the United Nations’ – Millennium Development Goals, and focuses on creating social responsibility and self-sufficient communities throughout the world.